Business Performance and Strategy Assessed coursework Essay

caper Performance and Strategy Assessed coursework - Essay Example. In this context, it can be stated that in the modern-day society, the market for products has become volatile due to the strong competition among several companies. In order to oblige a stable position and competitive advantage in the market with high market sh be, companies are applying several attitude strategies (Andreasen, 2001). In other words, it can be stated that positioning helps companies to build their spirit in the market with profitability. The positioning procedure implemented is used to develop the brand and product fix in the global market. After the advent of globalisation, positioning has become of the essence(predicate) for the companies in order to produce the products and enhance the sales. This procedure of positioning is mainly used for highlighting the products and makes it popular among varied customers (Dabija and Abrudan, 2008).Contextually, market positioning is a method through wh ich the brand name of the company is dictatorially influenced with the help of marketing mix. The separate positioning refers to the understanding of the core market competency and applying the strategy for greater market share. Positioning is important for every industry and hence in this paper the emphasis is on the automobile sector and its positive impact on Ford Motor Company. However, in the current market, with the increase in competition in the automotive market, the use of the positioning strategy is becoming more significant (Arab British Academy for higher(prenominal) Education, 2014).Ford Motor Company is among the leading brands in the automobile industry. This company was initially known as Detroit Automobile Company (Sinha, 2009). However, the company saw its existence in the world of business in the grade 1903 and was named as Ford. In the current global market, Ford is recognised to be one of the most profitable companies in the automobile